Privacy and cookie policy

Privacy and cookie policy

This is the privacy and cookie policy of the vzw Koninklijke Maatschappij voor Dierkunde van Antwerpen, registered with the Crossroad Bank for Enterprises with company number BE0407.186.105 and with registered office in 2018 Antwerp, Koningin Astridplein 26 (“KMDA”).

This policy governs the processing of personal data by the KMDA and the processing on the various websites of the KMDA (“Websites”).

This privacy and cookie policy (“Policy”) contains essential information on how personal data will be processed and the use of Cookies on the website. This Policy governs all Websites, locations, branches, applications, and other services managed by the KMDA.

This policy does not affect and must be read in conjunction with all other conditions provided to you at any time (such as subscription conditions, general terms and conditions, photography conditions, etc.).

Considering the importance of this Policy, the KMDA strongly recommends you study them carefully. By using the Website, you declare that you have read, understood, and accepted this Policy. By providing personal data on the Website and using the Website, you accept the processing of this data as set out in this Policy.

Disclaimer

The KMDA cannot be held liable for any inaccuracies or errors in the texts on the Websites.

If the Websites contain links to other websites, the KMDA cannot be held responsible for the contents of these websites, as the KMDA does not control or govern these external Websites.

Privacy policy

1. Data protection legislation

The KMDA will comply with all applicable data protection legislation, both national, European, and international, with respect to all Personal Data received.

Personal Data will be considered “all information about an identified or identifiable natural person. An identifiable person is a natural person who can be directly or indirectly identified using an identifier, such as a name, identification number, location details, online identifier, or elements specific to that person's physical, physiological, genetic, mental, economic, cultural, or social identity)” (“Personal Data”).

This Policy does not apply to the data you share through linked websites. If the KMDA creates a link to another website, the privacy and cookie statement of the website in question must be consulted to determine what happens with the Personal Data.

2. Purposes of the processing

KMDA will process all Personal Data you provide for the following purposes based on the legal ground of “legitimate interest”.

  • Processing data for purchases and delivering products, e.g., entrance tickets, subscriptions, etc.
  • Processing registrations, including registration forms and competition forms.
  • Responding to your inquiries, including reservation forms, contact forms, competition forms, and application forms;
  • Responding to your job application (such as an application form);
  • Tracking the required personal and medical data when visiting a first aid station;
  • Creating a profile for purchases on the Website;
  • Answering the email you send to the email addresses listed on the Website;
  • Improving Website management and quality through the use of cookies.

If you have given explicit permission for this, your Personal Data will also be used for:

  • Processing your registration for our newsletter;
  • Sending direct marketing, newsletters, campaigns, and promotions;
  • Displaying personalised advertisements;
  • Analysing the pages visited on the websites;
  • Sending invitations to our events.

You can revoke this permission at any time by using the “unsubscribe” button in the newsletter or by contacting KMDA.

2.1 Information and marketing mails

KMDA may send informative marketing communication, both online and offline, to the provided Personal Data.

Informative communication is designed to keep you informed about important changes and practical information. These may include changes related to events, parking options, pricing, and other practical details.

Marketing communication aims to provide you with commercial messages, discounts, invitations to events, and more.

You can always revoke your permission for marketing communication by unsubscribing through the newsletter or by sending an email to privacy@kmda.org. KMDA will consider the revocation of your permission from the moment it is received.

2.2 Cameras and footage

Security cameras have been installed in all the KMDA locations for the purpose of security. These cameras will always be labelled with the icons required by law. If you have any questions about this, you can always contact camera@kmda.org.

Photographers may be present at visits and events organised at a KMDA location and pictures and footage may be taken. This footage will be captured during regular opening hours and exhibits. If you object to the use of specific pictures or footage, please submit your objections to privacy@kmda.org with a detailed description of the relevant footage and its location of publication, providing the most accurate information possible. The KMDA will take all necessary actions after receiving the revocation or objection as soon as possible.

Any pictures taken will be kept by the KMDA or the processors engaged by the KMDA for taking these pictures.

3. Transferring personal data

The KMDA will not sell, rent out, distribute, or otherwise make your Personal Data commercially available to third parties, third countries, or international organisations, except when there is a legal basis, like a payment platform.

The provided Personal Data will only be processed by the KMDA in the context of the visit to parks or buildings of the KMDA, the organisation or sponsoring of events, or participation in events organised at the KMDA. In the case of events, selected data will also be shared with the event organiser (first name, surname, and email address). These Personal Data will only be transferred at the request of the organiser.

The KMDA will not be liable for the processing of Personal Data by the organiser in question but will impose strict organisational and technical conditions on this processing. We refer to the general terms and conditions of the organiser for the further processing of the Personal Data by this party.

In case of promotional campaigns and discounts (such as company discounts, employee discounts, and the like), Personal Data may be shared with the organiser (such as the employer) for identification purposes. These Personal Data will be shared at the organiser's request, following a limited risk evaluation by the KMDA.

In case of restructuring operations or a transfer of activities of the KMDA during which it restructures, transfers, or ceases its company operations, or if the KMDA goes bankrupt, your Personal Data may be shared with new entities or third parties. The KMDA may need to disclose your Personal Data based on a court order or in order to comply with laws or regulations. The KMDA will always reasonably attempt to inform you in advance unless this is not permitted based on statutory limitations.

4. Duration of the processing

The KMDA will keep and process the Personal Data for the time necessary to achieve the purposes of the processing and for the contractual relationship between KMDA and yourself. The KMDA refers to the subscription conditions, the general terms and conditions, and the cookie policy set out below in this document for specific retention periods.

5. Security of Personal Data

The KMDA implements organisational and technical measures to safeguard Personal Data against destruction, loss, falsification, unauthorised access, or improper disclosure to third parties, or any other non-permitted processing.

The KMDA can never be held liable for any direct or indirect damage arising from the incorrect or unlawful use of Personal Data by any third party.

You are responsible for any use of the Website from your computer, IP address, and identification details, as well as for preventing the disclosure of your login credentials and code.

The KMDA provides its employees with access to Personal Data to ensure a high level of service. An equal level of security is guaranteed for this purpose.

6. Exercising right of data subjects

You always have the right to exercise your data subject rights. These rights include accessing, improving, limiting, supplementing, or removing your Personal Data. You can always contact the KMDA at privacy@kmda.org to exercise your rights.

Every individual always has the right to unsubscribe from each marketing email without providing a reason.

If you wish to submit a complaint about a breach of your Personal Data, you can always contact the Data Protection Officer of the KMDA at dpo@kmda.org or the Data Protection Authority at contact@apd-gba.be.

In order to prevent abuse, we may ask you to adequately identify yourself when exercising your rights or submitting a complaint.

Cookie Policy

The KMDA makes use of cookies on its Websites. A cookie is “a simple, small file placed in the browser of your device by the server of a website when you visit a website”. (“Cookies”). The information stored in this cookie can be sent back to the Website at a next visit and processed.

Cookies can be categorised into functional, preference, analytical/statistical, and tracking cookies:

  • Essential cookies: are necessary for the operation of the website. The sole purpose of these cookies is to enable the operation of the website and relaying communication.
  • Functional cookies: are cookies that are not strictly necessary for the operation of the website but that are desirable in order to enhance the user experience.
  • Analytical/Statistical cookies: are cookies that give insight into the use of the website.
  • Marketing cookies: are cookies used to monitor the browsing behaviour of visitors in order to ensure that messages and advertisements match recent search queries and websites visited.

When visiting the Website for the first time, you will be asked whether you want to accept the various types of cookies. Only the functional cookies necessary for the proper operation of the website cannot be refused.

You can always change your cookie settings or turn cookies off using a button at the bottom of this policy.

You can find an overview of the cookies used here:

Category Description Third party Retention
Essential Tracking cookie preferences n/a 1 year
Essential Managing session, shopping basket n/a 1 day
Functional LinkedIn: tracking user preferences LinkedIn Ireland 1 year
Analytical Google Analytics: analysing the browsing behaviour of a visitor on the website Google Ireland Ltd 400 days
Analytical LinkedIn: statistic overview across various sites LinkedIn Ireland 1 month
Marketing Google: Information for displaying advertisements Google Ireland Ltd 90 days
Marketing Facebook: Information for displaying advertisements Meta Platforms Ireland Ltd 400 days
Marketing Youtube: Information for displaying advertisements Google Ireland Ltd 180 days
Marketing LinkedIn: Information for displaying advertisements LinkedIn Ireland 180 days

You can always manage the use of cookies on our websites, both through our websites, the third parties, and through your browser.

Manage cookies

Amendments to this policy

If amendments are made to our privacy and cookie policy, this will be published on this website. Consult this Policy regularly, especially before providing personal data.

This Policy was last revised in October 2023.